Performance & Core Web Vitals
Google ranks fast sites higher and users abandon slow ones — usually within 3 seconds. I run forensic performance audits and implement code-level fixes that turn red Lighthouse scores green, eliminate layout shifts, and cut load times in half — so your site earns both rankings and conversions.
Performance Audit
A detailed, code-level breakdown of exactly what's making your site slow — and a prioritised fix list ranked by impact.
- Lighthouse Audit: Full Google Lighthouse run across mobile and desktop with annotated results and fix recommendations.
- Render-Blocking Analysis: Identifying CSS, JavaScript, and font files that block the browser from painting your page.
- Third-Party Script Audit: Measuring the performance cost of each analytics tag, chat widget, and tracking pixel on your site.
- Real User Metrics: Using Chrome UX Report data to understand how actual visitors in India experience your site speed.
Asset & Image Optimisation
Images and unoptimised assets account for 60–80% of page weight on most websites. This is always the highest-ROI fix.
- WebP Conversion: Converting PNG/JPG images to next-gen WebP format — typically 25–35% smaller with identical visual quality.
- Lazy Loading: Images and iframes only load when they enter the viewport — cutting initial page weight dramatically.
- CSS & JS Minification: Stripping whitespace, comments, and unused code from stylesheets and scripts.
- Font Optimisation: Subsetting Google Fonts, using font-display swap, and preloading only the weights your design actually uses.
Core Web Vitals Fixes
Google's three ranking signals — LCP, CLS, and INP — directly affect your position in search results. All three need to be green.
- LCP (Largest Contentful Paint): Preloading hero images, optimising server response times, and eliminating render-blocking resources.
- CLS (Cumulative Layout Shift): Adding explicit width/height to images, reserving space for ads and embeds, and fixing late-loading fonts.
- INP (Interaction to Next Paint): Reducing main thread blocking, deferring non-critical JS, and optimising event handlers for instant response.
- Server-Side Caching: Implementing browser caching headers and CDN rules so returning visitors get instant load times.
My Performance Toolkit
Industry-standard tools for diagnosing, testing, and validating every performance improvement.
Your site is losing rankings right now.
Let me run a free Lighthouse audit on your site and show you exactly what's costing you speed, rankings, and customers.
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